Privacy policy

Last updated: November 4, 2026

Dark Shadows Arts operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the "Services"). Dark Shadows Arts is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described here.

Personal information we collect or process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live and as permitted or required by applicable law:

  • Contact details, including your name, address, billing address, shipping address, telephone number and email address.
  • Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including items you view, add to your cart or wish list, purchase, return, exchange or cancel, and your past transactions.
  • Communications with us, including information you provide when communicating with us, for example in a customer support inquiry.
  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information, including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide your personal information;
  • Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through cookies and similar technologies;
  • From our service providers, including when we engage them to enable particular technologies and they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

  • Providing, personalizing and improving the Services. We use your personal information to provide the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, enable you to leave reviews and provide a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and advertising purposes, such as sending marketing, advertising and promotional communications by email, text message or postal mail, and showing you online advertising for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding potentially fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with you. We use your personal information to provide customer support, respond to your concerns, provide effective Services and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, to participate in or investigate civil investigations, potential or actual litigation or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. These circumstances may include:

  • With Shopify, vendors and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping.
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across merchants and websites. Our business and marketing partners use your information according to their own privacy policies. Depending on where you live, you may have the right to direct us not to share information about you to show you targeted advertising and marketing based on your online activity across merchants and websites. You can exercise your right to opt out of these uses here.
  • When you direct, request or otherwise consent to our disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable terms or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. Information you submit through the Services is transferred to and shared with Shopify and third parties that may be located in countries other than where you live, to provide and improve the Services. In addition, to protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected through your interactions with our store, other merchants and Shopify. In these cases, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, visit Shopify's Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal information through Shopify's Privacy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found there. Information you provide in public or semi-public venues, including on third-party social media platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without restrictions on its use by us or a third party. Including such links does not, by itself, imply endorsement of the content on those platforms or their owners or operators, except as disclosed in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and retention of your information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Information you send us may not be secure in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain your personal information depends on various factors, such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to access/know. You may have a right to request access to personal information we hold about you.
  • Right to delete. You may have a right to request deletion of personal information we hold about you.
  • Right to correct. You may have a right to request correction of inaccurate personal information we hold about you.
  • Right to portability. You may have a right to receive a copy of personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to opt out of sale or sharing for targeted advertising. Depending on where you live, you may have a right to opt out of the "sale" or "sharing" of your personal information or processing for purposes considered "targeted advertising" under applicable privacy laws. You can exercise your right to opt out here. If you visit our website with a Global Privacy Control opt-out preference signal enabled, depending on your location we will automatically treat it as a request to opt out for the device and browser you use to visit the website. If we can associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. Learn more at https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your browser or device.
  • Managing communications preferences. We may send promotional emails. You can opt out at any time using the unsubscribe option in our emails. If you opt out, we may still send non-promotional emails, such as those about your account or orders you have placed.

If you live in the United Kingdom or European Economic Area, subject to exceptions and limitations under local law, you may exercise these additional rights:

  • Objection to and restriction of processing: You may have the right to ask us to stop or restrict processing your personal information for certain purposes.
  • Withdrawal of consent: Where we rely on consent to process personal information, you have the right to withdraw it. Withdrawal does not affect the lawfulness of processing based on consent before withdrawal.

You can exercise these rights where indicated in the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and the rights you may have, including rights relating to information processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf. Before accepting a request from an agent, we require proof that you authorized them to act for you, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, contact us using the details below. Depending on where you live, you may have a right to appeal our decision by contacting us, or to lodge a complaint with your local data protection authority. For the EEA, a list of supervisory authorities is available here.

International transfers

We may transfer, store and process your personal information outside your country of residence.

If we transfer personal information out of the European Economic Area or United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, as appropriate, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised policy on this website, update the "Last updated" date and provide notice as required by law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or want to exercise your available rights, email us at DarkShadowsArts@outlook.de. Further contact details are available at contact information policy. For the purposes of applicable data protection laws, we are the data controller of your personal information.